Manage the full funnel.
Paid media, conversion journeys, acquisition efficiency, retention analysis and reporting aligned with business goals.
FOR EMPLOYERS / RAJEEV KAMRA
Growth leadership.
Hands-on execution.
Built to deliver.
A marketing leader who understands the campaign, the product and the systems behind the customer journey.
15+ years across mobile apps, B2B, SaaS and ecommerce in India and US markets. My experience combines paid acquisition, analytics, team leadership and practical digital delivery.
15+Years in growth & digital marketing
$55K+Monthly paid media budgets managed
1.4M+App user base scaled in an employment role
Career achievements documented in my supplied resume. Independent project examples are identified separately below.
THE VALUE BEYOND A SINGLE CHANNEL
Connect the plan
to the people doing it.
From acquisition strategy to the experience
customers meet after the click.
Bring disciplines together.
Experience building and leading a five-person team across analytics, SEO, ASO and social media.
Understand what gets built.
Hands-on websites, ecommerce portals, backend workflows, branding and customer communication automation.
SELECTED EVIDENCE / CAREER + PROJECTS
Experience,
made concrete.
My role. The work. The outcome.
EMPLOYMENT CASE STUDYScaling a social app
Scaling a social app
across two markets.
Xvision IT Pvt. Ltd.
Head – Digital Marketing
App Growth & Performance
The challenge
Acquire users in the competitive India and US social-app markets while improving acquisition efficiency and the onboarding journey.
My responsibility
Owned paid user acquisition and $55K+ monthly media budgets across Meta Ads and Google App Campaigns. Led a five-person team and worked with product and engineering on onboarding improvements.
What I did
- Audience segmentation, creative iteration and bid optimisation.
- Established KPIs and reporting across analytics, SEO, ASO and social.
- Partnered with product and engineering to address onboarding friction.
1.4M+Total user base scaled
$2.50–$2.70Cost per install achieved
55%iOS profile-setup activation
Results reflect the employment engagement described in my resume. Product and engineering work involved cross-functional collaboration. This app is separate from KnowMe.
The brief
Bring a haircare brand to market with a consistent identity and an ecommerce operation that supports the buying journey.
My contribution
- Branding, product labels, packaging and graphic design.
- Storefront development and backend management.
- Payment and shipping integrations, invoicing and customer communication workflows.
Delivered
A connected brand and ecommerce experience, spanning product presentation and the operational systems behind orders.
Project focus: branding, storefront and operational integrations.
INDEPENDENT PROJECT / VACATION VISITSA clearer path
from browsing to enquiry.
Explore Vacation Visits ↗The brief
Present destinations and travel packages in a website that helps prospective customers find a relevant trip and enquire.
My contribution
- Travel website design and package presentation.
- Backend package management and enquiry workflows.
- Lead capture and customer communication features.
Delivered
A travel website connecting package discovery with a customer-enquiry journey and the tools needed to manage the offering.
Project focus: package discovery, enquiry capture and backend management.
ADDITIONAL PLATFORM PROJECT
Rare AI · Search Intelligence
Explore a separate web application project in my digital portfolio.
PROFESSIONAL BACKGROUND
Built on years
of doing the work.
Download full resume ↓Xvision IT Pvt. Ltd.
Head – Digital Marketing
App Growth & Performance
STI Apparel Automation
Head – Digital Marketing & E-commerce
Kotrax Corporate Solutions
Senior Digital Marketing & SEO
Experis IT / Ridge Links
Manager – Digital Marketing
Rupal Resort
Head – Digital Marketing
Spice Taxi India
Digital Marketing & SEO Manager
HICC Ltd.
Digital Marketing Manager · Mega Carpool
IBM India
Technical Support Specialist
Education
M.Sc., Statistics & Operational Research
Kurukshetra University
B.Sc., Computer Science
Government College, Jind
Tools & platforms
Meta Ads · Google Ads / UAC · LinkedIn Ads · YouTube / GDN · Taboola · Firebase · AppsFlyer · Adjust · GA4 · CRM & marketing automation
Credentials & recognition
Google Ads Certification
Google Digital Sales Certification
Amazon Account Management Services
IBM Award of Excellence for Quality
Nokia Navteq Global Challenge — 3rd Runner-Up
HOW I WOULD APPROACH A NEW ROLE
Listen first.
Then build momentum.
Establish the baseline.
Review the business model, audiences, channels, tracking and customer journey with the team. Agree on priorities and success measures.
Test the biggest opportunities.
Build a prioritised testing plan across creative, acquisition and conversion. Establish a reporting rhythm and clear ownership.
Turn learning into a plan.
Review results, refine budget allocation and plan the next stage with product, sales and leadership.
An indicative approach, adapted to the role, company priorities, team and available data.
LET’S DISCUSS YOUR TEAM
A role with
room to
make an impact.
Share the role, the business challenge and what success looks like. We can discuss the fit and next steps.
rajeevkamra@gmail.com ↗+91 99113 37111Connect on LinkedIn ↗For client work: Discuss a project →